Palmer Luckey and Jeff Greene: Net Worth, Careers & Are They Related? (2026)

Palmer Luckey and Jeff Greene are two of the most talked-about American billionaires of 2026, yet their wealth comes from very different places. Luckey, 34, built Oculus VR and later co-founded the defense company Anduril Industries. Greene, 71, built a real estate empire and became widely known for his bet against subprime mortgages before the 2008 financial crisis. Many readers search their names together to compare fortunes, careers, and possible connections.

This guide answers the main questions in one place. It explains whether the two men are related or business partners, why their net worth figures differ so much from site to site, and how each man earned his money. It also covers Luckey’s latest comments on California’s proposed wealth tax and the lessons their careers offer. Every figure is an estimate and should be checked against a current Forbes or Bloomberg listing.

Key Takeaways

Palmer Luckey and Jeff Greene are two American billionaires whose names are often searched together because both are linked to large fortunes, big bets, and public attention. Luckey is a 34-year-old defense-technology founder who started Oculus VR and later Anduril Industries. Greene is a 71-year-old real estate investor who became famous for betting against subprime mortgages before the 2008 crisis.

Public records show no family tie or business partnership between the two men. The overlap is mostly a search-engine pattern, since both are wealthy, based in the United States, and often covered in “richest people” lists. Net worth figures also vary widely. Forbes put Luckey at about $6 billion in September 2026, while estimates for Greene range from roughly $3.3 billion to $9 billion depending on the source and date.

Quick Facts: Palmer Luckey vs Jeff Greene

Palmer Luckey was born on September 19, 1992, in Long Beach, California. He is best known as the founder of Oculus VR and the co-founder of Anduril Industries. Jeff Greene was born on December 10, 1954, in Worcester, Massachusetts, and built his fortune in real estate and investing. The two men come from different generations and different industries.

Their fortunes also come from different mechanisms. Luckey’s wealth is tied mostly to private company equity, especially his stake in Anduril. Greene’s wealth comes from real estate holdings, investments, and one very large trade made in 2006 and 2007. Luckey is a young founder still building. Greene is an established investor, philanthropist, and former political candidate.

The table below puts the main facts side by side. Net worth is shown as a range because private holdings are valued by estimate rather than by a public stock price. Always check the date on any figure you read.

Are Palmer Luckey and Jeff Greene Related or Business Partners?

No credible source shows that Palmer Luckey and Jeff Greene are related by blood or marriage. They also do not appear as co-founders, co-investors, or board members in any company or deal that has been publicly reported. Their biographies list different parents, different home states, and different industries. If a website claims a family link, it should provide a named source, and none has surfaced.

It is also fair to say that two billionaires can know each other socially without any business tie. Wealthy circles in the US overlap at conferences, charity events, and political fundraisers, and no public report describes a partnership here. The honest answer to “are they related?” is “no evidence says so.” Readers should treat any stronger claim with caution unless it comes from a primary source.

The simplest summary is that they are two unconnected public figures. Their paths run in parallel as examples of very different routes to a billion-dollar fortune. The comparison is useful for readers, but it should not be read as evidence of a relationship.

What the public record shows

The public record, including Wikipedia-style biographies, Forbes profiles, and major business press, treats the two men as separate subjects. Luckey’s profile centers on virtual reality, the Facebook acquisition, and Anduril. Greene’s profile centers on real estate, the subprime trade, his Florida Senate and governor campaigns, and his philanthropy. Neither profile names the other as a relative, partner, or co-investor.

Family details in these biographies also point in different directions. Greene is married to Mei Sze Chan, and the couple has three children. Luckey grew up in Long Beach with three younger sisters, according to his biography. These details do not overlap, which supports the conclusion that the two families are unconnected.

On the business side, no merger, joint venture, or shared company filing is reported. Luckey’s companies are tied to the defense and technology sectors, while Greene’s activity is concentrated in property and securities. When two public figures have no documented link after years of coverage, the reasonable assumption is that none exists.

Why their names are searched together

Search engines often group names that appear in the same kinds of articles. Both men show up in “richest billionaires” lists, net worth pages, and stories about extreme wealth. Their shared first-name pattern (two short, common-looking American names) can also lead people to type them in one query when comparing fortunes.

Another reason is topical timing. In 2026, Luckey has been in the news over California’s proposed billionaire tax, while Greene is regularly covered in South Florida business media. Readers who follow wealth news may search both names while looking at how billionaires respond to taxes, markets, and politics. That curiosity creates a joint keyword even when there is no real connection.

Finally, comparison searches are popular in themselves. People like to measure a young tech founder against an older investor and ask who is richer, who is more successful, and how each earned his money. This article answers those questions directly, with the caveat that the numbers are estimates and the men are not linked.

Palmer Luckey and Jeff Greene Net Worth in 2026

Net worth is the hardest part of this topic because the figures change by source. For Palmer Luckey, Forbes valued him at about $3.5 billion in February 2026 and at about $6 billion by September 2026. A Fortune report in late October 2026 described him as worth about $5.9 billion. The jump follows the rising valuation of Anduril, which raised money in May 2026 at a $61 billion valuation.

For Jeff Greene, the numbers are more scattered. A South Florida business magazine in February 2026 cited a Forbes estimate of about $3.3 billion. Some Florida billionaire rankings published in 2026 list him at roughly $9 billion, and many lower-quality websites quote figures from $4.5 billion to $7 billion. Because the range is so wide, readers should favor Forbes and Bloomberg-style sources over anonymous net worth sites.

The table below shows the spread of recent estimates so readers can see why the numbers disagree. It is a summary of published ranges, not a single official figure. For any decision that depends on a precise number, check the latest Forbes or Bloomberg listing.

Why net worth figures differ across websites

Net worth sites use different methods and update at different times. Forbes and Bloomberg run their own models and refresh them regularly, while many smaller websites copy an old number and republish it with a new date. That is why you may see “800million”forLuckeyononepageand”6 billion” on another, even though both claim to be current for 2026.

Another cause is the choice of valuation date. Anduril’s valuation moved from $30.5 billion in 2025 to $61 billion in May 2026, and reports of an employee share sale near $90 billion appeared in October. A net worth figure calculated in February will look very different from one calculated in October. The same effect applies to any asset that is repriced often.

Finally, some sites simply guess. Pages built for search traffic often show round numbers with no explanation and contradict themselves in the same article. A reliable figure should name its source, show a date, and explain whether it uses a company’s last funding round or a discounted value. If a page does none of these things, treat the number as unverified.

Why private stakes and property are hard to value

A private company has no daily stock price. Luckey’s stake in Anduril is valued from funding rounds and share sales, which are negotiated prices between a small group of investors and the company. Those prices can be higher than what the shares would fetch in a public market, and they may change quickly with each new round. Analysts therefore apply their own assumptions about ownership and discounts.

Real estate has a similar problem. Greene’s holdings include properties in Los Angeles and Palm Beach, plus developments in West Palm Beach. A property is only truly valued when it sells, so estimates rely on appraisals, comparable sales, and debt levels. Two analysts can look at the same building and publish figures that differ by hundreds of millions of dollars.

This is why net worth should always be read as a range rather than a fact. Debt, taxes, and illiquid holdings all reduce what a person could actually spend. A billionaire’s headline number shows scale, but it does not show cash on hand, and the best reading of any such figure is “approximately, as of that date.”

Who Is Palmer Luckey?

Palmer Luckey is an American entrepreneur born on September 19, 1992, in Long Beach, California. He became famous as a teenager for building virtual reality headset prototypes in his parents’ garage. That hobby grew into Oculus VR, one of the most important companies in the modern history of consumer VR, and it made him a multimillionaire in his early twenties.

After leaving Facebook in 2017, Luckey co-founded Anduril Industries, a defense-technology company that sells autonomous systems, sensors, and software to the US military and allied governments. The move surprised many people, because it shifted him from consumer entertainment to national security. Anduril has since grown into one of the most valuable private companies in the United States.

Today Luckey is both a billionaire and a political and cultural lightning rod. He is outspoken about defense policy, technology, and taxation, and he gives frequent interviews. His story is often used as an example of a young founder who sold a company early, then started a second one that grew even larger.

Early Life and Education

Luckey grew up in Long Beach with three younger sisters, and his father worked at a car dealership. He was homeschooled for part of his education and spent much of his time tinkering with electronics. He collected and modified old gaming headsets, which gave him early hands-on knowledge of displays, lenses, and sensors.

He later attended California State University, Long Beach, but did not finish his degree. During this period he also worked at a mixed reality lab connected to the University of Southern California. That experience exposed him to professional VR research and helped him see how far consumer headsets lagged behind lab equipment.

His early path shows a pattern of self-directed learning. Luckey did not follow a traditional route through a top university and a corporate ladder. Instead, he built, tested, and shared prototypes online, which attracted the attention of VR enthusiasts and, eventually, investors.

Oculus VR and the Facebook Acquisition

Luckey founded Oculus VR in 2012 and launched a Kickstarter campaign for the Oculus Rift that raised about $2.4 million. The campaign proved there was strong demand for a low-cost VR headset and drew in notable game developers. Oculus then raised venture funding and became the leading name in consumer virtual reality.

In 2014, Facebook announced it would acquire Oculus in a deal worth roughly $2 billion, with later reports citing a total value near $2.3 billion including incentives. Luckey’s exact share was never made public, but Forbes estimated his net worth at about $700 million in 2015. For a founder in his early twenties, it was an extraordinary outcome.

The acquisition was important beyond the money. It brought large-scale resources to VR and helped move the technology from enthusiasts to the mainstream. It also tied Luckey’s reputation to the success of a product category, which later became a source of both pride and controversy.

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Leaving Facebook and the Road to Anduril

Luckey left Facebook in 2017 after a period of public controversy over political donations. The departure ended his time at Oculus, but it also freed him to start something new. He used the profits from the Oculus sale and his network in the technology world to begin a company focused on defense.

That company became Anduril Industries, co-founded in 2017 with a team that included veterans of Palantir and other technology firms. The goal was to bring “Silicon Valley speed” to the Pentagon, which had long relied on slow, expensive contractors. Anduril built products first and then pitched them to the military, instead of waiting for a government request.

The shift was a major reset in Luckey’s public image. He moved from consumer gadgets to national security, and from employee at a large tech company to founder and chief executive of his own firm. Many observers now see Anduril, not Oculus, as the defining achievement of his career.

Anduril Industries Today

Anduril is headquartered in Costa Mesa, California, and makes autonomous aircraft, surveillance towers, counter-drone systems, and the Lattice software platform that connects them. It has also expanded into large manufacturing, including a major facility in Ohio. Its customers include the US Department of Defense and allied governments.

The company’s valuation has risen quickly. It raised $2.5 billion at a $30.5 billion valuation in June 2025 and then $5 billion at a $61 billion valuation in May 2026, led by Thrive Capital and Andreessen Horowitz. Reports in the fall of 2026 described an employee share sale near $90 billion and talks of a higher valuation in a later round. Revenue was reported at about $2.2 billion.

For Luckey, these valuations are the main reason his estimated net worth has climbed. Because Anduril is still private, his wealth is mostly on paper. That makes his fortune sensitive to future funding rounds, any initial public offering, and the long-term strength of defense spending.

Other Ventures

Beyond Anduril, Luckey has been connected to a range of side projects and investments. In October 2026, he teamed up with biotech entrepreneur Ben Lamm on a roughly $200 million effort called Warhound, which involves genetically engineered dogs for military use. Reports also link him to a digital banking startup called Erebor.

He has long been known for his interest in retro gaming and unusual hardware. This interest shows up in smaller consumer projects that sit apart from his defense work. These side ventures are less financially important than Anduril, but they show how he mixes commercial, military, and hobby interests.

Readers should view these projects as part of his public profile rather than as large drivers of his net worth. The bulk of his wealth comes from Anduril and the earlier Oculus payout. Still, the variety of projects explains why he stays in the news even when Anduril is not announcing a deal.

Latest News: Luckey and California’s Proposed Wealth Tax (Oct 2026)

In late October 2026, Luckey said he plans to stay in California despite opposing a proposed billionaire tax. The measure would impose a one-time 5% tax on wealth above $1 billion, include unrealized gains, and be payable over several years. It is backed by a healthcare union, and supporters say it could raise around $100 billion for health care and education.

Luckey told TechCrunch that the tax is pushing out people he would rather see stay, and Fortune quoted him saying “California is something special.” He has argued that the tax could force founders to sell their companies to pay it. He also said that leaving the state could affect his voting rights, which is one reason he wants to remain and fight it.

The proposal has divided the technology world. Some billionaires, including Google co-founder Sergey Brin, have been reported as leaving California, while critics and supporters disagree about how much revenue the tax would really raise. Readers should check official election results for the outcome, since the measure was scheduled for California’s November 2026 ballot.

Who Is Jeff Greene?

Jeff Greene is an American real estate entrepreneur and investor born on December 10, 1954, in Worcester, Massachusetts. He grew up in a working-class family and worked his way through college. He later built a large real estate business in California before moving to Florida, where he now lives in Palm Beach with his wife, Mei Sze Chan, and their three children.

He is best known for a bold financial bet in 2006 and 2007, when he bought credit default swaps that paid off as subprime mortgages collapsed. Reports say that trade earned him hundreds of millions of dollars and helped push him onto the Forbes 400 list. Greene has since described himself as a contrarian who looks for assets that others are afraid to buy.

Greene has also been active in politics and philanthropy. He ran in the 2010 Democratic primary for the US Senate in Florida and again in the 2018 primary for governor. He is also a signatory of the Giving Pledge and funds education through The Greene School in West Palm Beach.

Early Life and Education

Greene was born in Worcester to a Jewish family and graduated from Doherty Memorial High School in 1972. His family moved to Florida in 1970 after his father lost his business, and the early years were financially tight. His father worked in a vending-machine route job, and his mother worked as a waitress, according to biographical accounts.

He paid his own way through Johns Hopkins University by teaching religious school and taking odd jobs, including checking IDs and working holiday shifts. After working for a few years, he enrolled at Harvard Business School and earned his MBA in 1979. These experiences shaped the self-made image he still uses when talking about his career.

His background helps explain his approach to money and risk. Having seen his family’s finances collapse, Greene says he learned early that wealth can disappear quickly. That lesson became central to his later strategy of hedging and buying assets at depressed prices.

Early Real Estate Investments

Greene began investing in real estate while still at Harvard, buying a three-family home near the campus and living in one of the units. By the end of his second year, he reportedly controlled 18 properties and had a net worth above $1 million. He managed the buildings himself, showing apartments and collecting rents between classes.

After graduating, Greene moved to Los Angeles and worked through the boom-and-bust cycles of the 1980s and 1990s. He lost nearly everything in the early 1990s housing downturn, with one profile saying he lost his entire $35 million net worth. He then rebuilt slowly, and by 2006 he had accumulated a real estate portfolio valued around $1 billion.

This history matters because it shows that his wealth was not a straight line. He built, lost, and rebuilt, which taught him to fear overleveraged property. That experience directly influenced his decision to hedge his portfolio before the next major crash.

The Subprime Mortgage Bet and the 2008 Crisis

In early 2006, worried that the housing market was in a bubble, Greene spoke with hedge fund manager John Paulson. Paulson explained how to short subprime mortgages using credit default swaps, which are insurance-like contracts that pay out if mortgage bonds fail. Greene decided to use the strategy as a hedge for his own real estate holdings.

He says he shorted about $1.1 billion of subprime securities in April 2006. When the housing market collapsed in 2007 and 2008, the contracts rose sharply in value, and one account reports the trade was up about 1,400% in 18 months. Another profile says he earned about $800 million from the bet.

The profit saved his real estate business and moved him into the billionaire ranks. It also made him one of the better-known figures from the financial crisis era. The trade remains the most important event in his financial story, and it is the main reason his name appears in discussions of famous market bets.

Greene’s Property Portfolio

Greene’s real estate holdings are concentrated in Los Angeles and in South Florida, especially Palm Beach and West Palm Beach. After moving to Florida in 2007, he used proceeds from the subprime trade to buy properties at depressed prices. He has described buying distressed deals as a natural fit for someone who has always worked in real estate.

He is also a developer in West Palm Beach, where he has taken an active role in projects and has said he is optimistic about the city’s future. A South Florida business magazine described him as “all-in” on the area’s growth. His portfolio mixes land, residential property, and commercial assets, along with equities and other investments.

Because property values depend on location, interest rates, and local demand, the portfolio’s total worth is difficult to pin down. Public information rarely shows the debt attached to each asset. For that reason, estimates of his fortune vary widely, and any single number should be treated as approximate.

Political Campaigns

Greene entered politics in 2010 as a candidate in the Democratic primary for the US Senate in Florida. He spent heavily on the race and attracted attention for his wealth, but he lost the primary. The campaign also brought scrutiny of his business dealings and his past use of credit default swaps.

In 2018, he ran again, this time for governor of Florida in the Democratic primary. He lost to Tallahassee Mayor Andrew Gillum and later endorsed him. Greene has described himself as someone who succeeded in the real world, in contrast to career politicians.

Neither campaign changed his business standing in a major way, but both increased his public profile. They also show a pattern of using personal wealth to pursue public influence. Readers comparing him with Luckey will notice that both men have stepped into political debates, although in very different ways.

Philanthropy and The Greene School

Greene and his wife, Mei Sze Chan, signed the Giving Pledge, which commits wealthy donors to give away much of their fortunes. They have supported education, health, and community causes, with a focus on South Florida. Their philanthropy reflects Greene’s description of education as the foundation of his own success.

The most visible project is The Greene School in West Palm Beach, which opened in a former car dealership. A profile describes a program that includes dance, mindfulness, 3D printing, and flight simulators. The school is named after Greene as its benefactor and aims to provide a high-level education to local students.

Through this work, Greene has shaped a legacy beyond real estate and investing. The school and the Giving Pledge show how he wants to be remembered, as both a market contrarian and a supporter of education. For readers, it is a useful reminder that a billionaire’s profile includes more than a net worth figure.

Career Timeline: Luckey and Greene at a Glance

A timeline helps show how differently the two careers unfolded. Greene began investing in real estate in the late 1970s, while Luckey was not yet born. By the time Luckey founded Oculus in 2012, Greene had already lived through a property crash, a rebuild, and a billion-dollar bet. The two stories overlap only in the last decade.

The pace of wealth creation also differs. Luckey became a multimillionaire in his early twenties through a single acquisition, then built a second company that grew in value over about nine years. Greene built wealth gradually, suffered a major loss, and then made one concentrated trade that changed his position. Each path shows a different way that time and timing affect fortunes.

The table below lists the main events for each man in order. It focuses on points that are well documented in public reporting. Dates for private deals are approximate, since many terms were never disclosed.

Palmer Luckey vs. Jeff Greene: Key Similarities and Differences

The clearest similarity is that both men made their fortunes through bold, concentrated bets rather than steady salaries. Luckey bet on a new technology, VR, and later on a new model for defense contracting. Greene bet on the collapse of the housing market while holding a huge property portfolio. Each took a view that went against conventional wisdom, and each was rewarded when events moved their way.

Both men have also stepped into public debates. Luckey speaks openly about defense policy and now about California’s wealth tax proposal. Greene ran for office twice and funds education in Florida. Neither stays quietly in the background, and both have faced criticism from people who disagree with their views or their methods.

The differences are just as important. Luckey is a technologist who builds products, while Greene is a financier who buys and holds assets. Luckey’s wealth is concentrated in one private company, whereas Greene’s is spread across property and investments. The table below summarizes the main points, and it shows why the two men make a useful contrast rather than a close match.

What Their Careers Teach About Building Wealth

The careers of Palmer Luckey and Jeff Greene offer practical lessons, though readers should remember that billionaire outcomes are rare and often depend on luck as well as skill. The stories do show how wealth is actually created and measured. They also show how quickly a fortune can rise or fall when the assets behind it change in price.

Three ideas stand out. First, a company’s valuation is not the same as personal cash. Second, being right too early can be as costly as being wrong. Third, assets of every kind can be repriced quickly by markets, taxes, and politics. These lessons apply to ordinary investors as much as to billionaires, even if the scale is very different.

The sections below explain each lesson using the two men as examples. They are written as general takeaways, not as financial advice. Readers should consult a qualified professional before making investment decisions, because the situations of a billionaire and a typical household are not comparable.

1. A Company Valuation Is Not Personal Wealth

Anduril’s $61 billion valuation does not mean Luckey owns $61 billion. He owns a share of the company, and that share is reduced by other investors, employees, and the funding rounds that diluted ownership along the way. A headline valuation is the price paid for a slice of the company, not a pile of cash in a founder’s account.

This is why net worth estimates for Luckey have ranged from under $2 billion to about $6 billion in different sources. The estimates depend on assumed ownership and on the valuation date. When Anduril raises money at a higher price, estimated wealth rises, but he cannot spend it until shares are sold.

For ordinary readers, the lesson is to separate paper value from realized value. A stake in a private firm, a startup option, or a home can all look valuable on paper. The money only becomes real when it can be sold, taxed, and moved, and that gap can be large.

2. Timing Risk Cuts Both Ways

Greene’s subprime trade is a famous case of a correct view that needed careful timing. He began shorting in 2006, well before the crash, which meant he had to hold the position through months when the market did not move in his favor. When the housing collapse came, the trade paid off, but the delay was a real risk.

The same idea appears in Luckey’s career. He built VR hardware years before it became mainstream, and he left Facebook before Anduril had proven itself. Each move looked uncertain at the time and only seems obvious in hindsight. Being early can create enormous returns, but it can also drain money and patience.

The takeaway is that a good idea is not enough without the ability to survive until it works. Greene’s own history includes losing a large fortune in the early 1990s, which shows how timing can hurt as well as help. Anyone using a similar approach should understand that markets can stay irrational longer than expected.

3. Assets Reprice Fast

The values behind both men’s fortunes can change quickly. Anduril’s valuation roughly doubled between 2025 and 2026, and reports in the fall suggested that investors were discussing even higher prices. Real estate values can move more slowly, but a shift in interest rates or a housing downturn can reduce them sharply, as Greene experienced in the 1990s.

Policy can also reprice wealth. California’s proposed billionaire tax shows how a single ballot measure can change the expected value of holding private company stock in one state. Luckey has argued it could force founders to sell, while supporters say it would raise money for public services.

For readers, the lesson is to expect change and to avoid treating any estimate as permanent. Diversifying assets, watching debt levels, and understanding tax rules are all ways to prepare for repricing. The same logic applies at any wealth level, even if the numbers are much smaller.

FAQ’s

Are Palmer Luckey and Jeff Greene related?

No public source shows any family relationship between Palmer Luckey and Jeff Greene. Their biographies list different families, hometowns, and careers. Luckey is from Long Beach, California, and Greene is from Worcester, Massachusetts. Any claim of a link should come with a named, credible source.

Are Palmer Luckey and Jeff Greene business partners?

No joint company, investment, or board seat has been publicly reported. Luckey’s work is in virtual reality and defense technology, while Greene works in real estate and investing. The two are best seen as separate public figures who are often compared because both are billionaires.

What is Palmer Luckey’s net worth in 2026?

Forbes valued Luckey at about $3.5 billion in February 2026 and about $6 billion by September 2026. Fortune described him as worth about $5.9 billion in late October. The increase follows the rising valuation of Anduril, which is still a private company, so his wealth is an estimate.

What is Jeff Greene’s net worth in 2026?

Estimates for Greene range from about $3.3 billion to about $9 billion depending on the source and date. A South Florida business magazine cited a Forbes figure near $3.3 billion in February 2026, while some Florida rankings list him higher. Real estate and private investments make his fortune hard to pin down.

How did Jeff Greene become a billionaire?

Greene built a large real estate portfolio, then bought credit default swaps in 2006 that paid off when subprime mortgages collapsed. Reports say the trade earned him hundreds of millions of dollars and helped save his property business. He later invested the proceeds in Florida real estate and other assets.

Is Palmer Luckey leaving California because of the wealth tax?

No. In late October 2026, Luckey said he plans to stay in California while opposing the proposed one-time 5% tax on wealth above $1 billion. He argued the tax could force founders to sell their companies. Readers should check official results for the outcome of the November ballot measure.

Conclusion

Palmer Luckey and Jeff Greene share the label “billionaire,” but little else connects them. There is no public evidence that they are related or business partners, and their careers developed in different industries and different eras. Luckey’s fortune rests on a young company’s rising valuation, while Greene’s rests on property, investments, and one famously well-timed trade.

Their net worth figures also show why caution is needed. Estimates for both men vary widely because private stakes and real estate are hard to value, and many websites repeat outdated numbers. The most reliable approach is to rely on Forbes, Bloomberg, and other sourced reporting, and to read every figure as an approximate value on a specific date.

The larger lesson is that wealth is shaped by valuation, timing, and policy as much as by effort. A company’s price is not personal cash, an early call can be costly, and assets can be repriced quickly. Readers who follow these two stories can learn from both, while remembering that billionaire outcomes are rare and that this article is not financial advice.